Judul : 5 Unexpected Ways Businesses Can Use Smartphones to Drive Profit
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5 Unexpected Ways Businesses Can Use Smartphones to Drive Profit
TV Host Guest Post by Kirill StorchRegardless of product, service, industry, mission, or corporate philosophy, almost all companies are results-oriented. And there is no shortage of ingenuity as companies try to make greater use of existing operations. From time to time, new technologies appear that radically change the landscape of productivity and the corresponding potential profitability of the industry. Some notable developments, of course, include the assembly line, the telephone, the fax machine, and the Internet. There is a pervasive technology that has the potential to revolutionize our business today: the smartphone…but not for the reason you might think.
“While everyone agrees that this all-in-one mobile device has forever changed social culture and businesses are already using smartphones to communicate, businesses are only now realizing the power of integrated phone apps. smartphones as a 'key asset' for mobile process improvement. (MPI).) can really improve performance, improve competitiveness, and increase profits,” says Kirill Storch, profit-oriented Internet marketing strategist and CEO of Electric Web .IPM is an emerging trend with significant upside potential. Research* indicates that by 2015, MPI spending in the United States will increase by 100%. By 2016, 45 million US employees are expected to use smartphones and prepare for MPI integration. The MPI market in the United States is expected to reach a staggering $4 billion by 2017, driven by demand for anytime, anywhere cloud services for networked businesses. Every US business has invested in MPI, and by 2016 just over 30% of all US businesses will make such investments. However, some US companies and institutions are currently investing in MPI, including UPS, Amazon, and the US Army, which together have already generated more than $15 billion a year. But what exactly can a business do to save money with a smartphone? software? Here, Storch lists five amazing ways companies are using MPI to increase profitability:
1. Field staff management
More than 45% of all companies in the United States employ some type of remote workforce, that is, those who are not at a particular workplace at any time of the day. In fact, 24% of all businesses employ workers from mechanics to inspectors, gardeners, builders, consultants, sales agents, etc. One of the main concerns of field workers is limiting liability, since it is impossible to know where they are at all times. Late delays, time theft, and a general lack of information about where employees are is a huge and debilitating problem for businesses, compounded by the fact that employees must make frequent and proactive calls to get the information. they need from an essential point. to make your job easier. office work. area. Today, forward-thinking companies are integrating their field forces into a massive mobile network powered by employee smartphones. These programs can be programmed so that field workers can only work when they are on site, reducing theft. This MPI app gives employees quick access to home office information on the go, and if an employee is sick, they don't have to wait until the next day to call the home office because their app automatically requests a replacement. . As soon as you ask for sick leave. Huge total savings are released.
2. Elimination of efficiency
Businesses looking to go paperless or need quick access to documents are quickly adopting smartphones for high-speed scanning. Documents are scanned and placed in online repositories for easy searching using voice or text search engines. In addition, having all the paperwork that an employee needs on a smartphone allows professionals of all kinds to save time, increase efficiency, effectiveness and care for the environment in their work process. In total, previous MPI-based smartphone referral programs have saved respective companies billions of dollars and made a huge impact. The same earning potential exists for almost all types of businesses. Whether revamping legacy processes or leveraging mobile technology to enhance current systems, a custom-designed smartphone app can provide a simple solution that will have a huge impact on business and possibly industry as a whole. With MPI, "making a better mousetrap" is limited only by imagination and inclination.
3. Improved inspections
Thanks to smartphone image recognition, many facility inspection companies or security companies responsible for visual authentication can use smartphones for automated detection. If something appears out of place, the image recognition software either remembers it or is programmed to report it. For example, a Boston security company found that most of their resources were being wasted "routing" teenagers and troublemakers who were skateboarding outside one of their buildings. These people did not cause any real damage to the company. So they devised software that allowed the camera to distinguish between harmless and malicious intruders, saving the company from having to respond with excessive force in relatively harmless situations, in which case a guard would have to react, not the whole gentleman. In 3 years, the company has saved more than 20 million dollars.
4. Inventory management
Businesses with inventory can now apply QR codes directly to boxes on their shelves and track inventory on employee smartphones. With MPI, employees can simply walk down warehouse aisles and scan items. The corresponding application is directly connected to the inventory management system, which speeds up the inventory process, prevents employee theft and improves analysis. The dashboard allows management to see exactly how much inventory is left and compare it to the automatically planned inventory in real time, increasing process transparency. Inventory orders can also be created automatically once stock is depleted, saving time and human effort. Best of all, it is impossible to make an arithmetical error, whether due to human error or theft by an employee trying to hide their tracks.
5. Be slimmer
Companies are harnessing the power of mobile apps for automation, allowing them to refocus their workforce. For example, many assembly line companies still use workers to check the process and check moving parts with a tablet and pen. This work can be "supported" by smartphone applications. QR codes can be printed directly on each part of the assembly, and a small mobile smartphone can automatically scan each part along with a visual interface that managers can monitor remotely. This process improvement has already moved entire HR departments to other projects, resulting in significant cost savings.
Kirill Storch, a profit-driven digital marketing strategist, is the CEO of Electric Web, a leader in generating online revenue through website and mobile app development, programming and e-commerce, social media and communications initiatives. of marketing. It can be accessed online at www.ElectricWebMarketing.com .Sources:
* Forrester Forrsights Study for Business Decision Makers - 2013
** Global Industry Analysts
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