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Rural Doesn’t Mean Broadband Wasteland Anymore
Author: John SheplerManaging a rural business or even setting up a business park outside the city are challenges that urban companies rarely face. In other words, how to get decent broadband service at an affordable price.
Is what I need available? »A few years ago you could run a decent business with just a few phone lines and electricity. It is now impossible to serve local customers without shared or shared broadband with your telephone service. The power required depends on the size and type of your operation.
Smaller trade and service businesses make it easier. A standard 1.5 Mbps T1 channel might be enough for you. Prices have dropped drastically, so you can expect to pay just a few hundred dollars a month, even in the cable-free world. This is because T1 uses the same twisted pair that provides analog telephone service and the ISDN PRI PBX.
The 1.5 Mbps T1 seems pretty low these days, but it's good enough for email processing, credit card verification, online ordering, and running simple websites on remote servers. You can often double or triple the bandwidth to double or triple the price by connecting multiple T1 lines together.
A competing service called Ethernet over copper uses the same infrastructure but more advanced technology to transmit 10 or 20 Mbps over the same link. It's cheaper than T1, but doesn't offer the highest bandwidth over long distances. If you are outside a metropolitan area, this can be a good solution.
The gold standard for broadband access is fiber optic service. Fiber has long been available in metropolitan areas, but rarely in rural areas. This is changing fast. The killer app is 5G mobile. 5G and even 4G LTE require a lot of bandwidth. This means that each tower must be served point-to-point with fiber optic or wireless. With all the fiber cut and burnt, your chances of getting a cheap fiber splice have skyrocketed.
What about cables?
DOCSIS broadband cables usually terminate within city limits. However, the line is moving further and further out of the city to cater for new housing developments and shopping centers. If the cable is close to your property, the cable company can provide the connection with little or no construction costs.
Cable also gets a new life with DOCSIS 3.0 and 3.1 modems. Getting 100Mbps downloads is relatively easy and inexpensive, and 1Gbps services are becoming more common.
If there is no copper or fiber optic line
Some areas have not been served. This is especially true for small farming communities, farms and ranches, and any business located in historic rural areas. In this case, your choice is wireless. If you have a small home business, you may be able to get ahead with mobile broadband. You can purchase a hotspot with this service installed or use your phone as a Wi-Fi hotspot to power your PC and tablet. The main problem with this approach is the strict data cap of around 20 GB per month. You will need to buy more capacity or slow down or stop your service if you exceed your carrier limit.
The point-to-point wireless broadband offered by WISPs (wireless internet service providers) offers higher data and bandwidth limits than cellular. There are no national suppliers. To receive service, you must be within the coverage area of a local or regional operator.
Now Business Satellite can give you the highest bandwidth you want, even with a decent 100Mbps data plan. All you need is power and a view of the clear southern sky. Same price for T1, cable and Wi-Fi. Another limitation is a delay of half a second or more as the signal travels to the bird and down again. If what you're doing is okay with the delay, this is the option that works in the most remote locations.
Don't think that just because your area wasn't built for broadband years ago, it's not done. Progress in this area is rapid, often aided by federal programs aimed at expanding broadband access in rural areas. Check your country broadband options now and see what's available recently.
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